This campaign film for HIV charity Avert.org supported their #UpdateYourStatus campaign and it’s release was timed to coincide with World Aids Day 2014. The film targets young people (16-24) and seeks to break down the stigma and misconceptions around HIV testing.
Aware that the film needed to take some risks in order to engage with their target audience, Avert came to us with the start of a treatment which they wanted us to develop into a film which would get people talking. Together we’ve made a film which does seek to raise the odd eyebrow, and may not be suitable for those who are very easily offended.
The film has been a huge success with over 280,000 views on the charities YouTube channel and retweeted by Stephen Fry no less!